In 2012, Kotak Mahindra Bank implemented a "courtesy call back" feature in its contact centres. The technological innovation gave customers faster service, and call abandonment rates dropped significantly. Savings in call charges were also realised.
In 2012, Kotak Mahindra Bank implemented a "courtesy call back" feature in its contact centres. The technological innovation gave customers faster service, and call abandonment rates dropped significantly. Savings in call charges were also realised.
An altered operating environment has led treasury to reprioritise their investment and liquidity management strategy, with cash management providers offering enhanced solutions