Bruce Leung
Head of Branch Distribution & Services Department
The Bank of East Asia, Limited (HKBEA), Hong Kong
Bruce Leung serves as Head of Branch Distribution and Services Department at The Bank of East Asia, Limited (BEA), where he has been responsible for retail banking distribution management, branch network management, bancassurance, wealth management, cross-boundary business, SME banking, compliance and risk control, transformation, RegTech, and digitalisation since October 2021. With over two decades of experience in Hong Kong's banking sector, he brings extensive expertise in consumer banking, cross-boundary financial services, and digital transformation initiatives.
Prior to joining BEA, Leung held senior leadership positions at OCBC Wing Hang from January 2018 to October 2021, where he served as Assistant General Manager and Head of Sales and Distribution Department, managing the branch network and leading business development across consumer banking operations. His earlier career included significant tenure at Hang Seng Bank from 2005 to 2017, progressing through multiple senior roles including Regional Head of Personal Financial Services for South China, overseeing consumer banking operations and sub-branches across the Greater Bay Area, Fujian Province and Yunnan Province. Leung holds a Bachelor of Arts (Honours) in Quantitative Analysis for Business from City University of Hong Kong and is a Certified Financial Planner